Held in August, the 3rd edition of the Tour de Pologne Women continued the cycling celebration launched earlier by the men’s Tour de Pologne UCI WorldTour. Just a few days later, the world’s top female riders took to the Polish roads, with fans from around the globe following the competition. Broadcasts on TVP and Eurosport delivered wide international exposure, with a total media value estimated at PLN 73 million.
Women’s cycling is currently experiencing rapid growth worldwide, and Poland is no exception. Polish riders account for the vast majority of the country’s recent cycling successes, led by Katarzyna Niewiadoma-Phinney, Dominika Włodarczyk, Daria Pikulik and Marta Lach. In response to the rising popularity of women’s cycling, Lang Team relaunched the Tour de Pologne Women in 2024.
The race attracted strong interest, and the riders themselves emphasized the very high organizational standards. This resulted in a swift promotion to first-category status, opening the door to participation by elite teams. The 3rd Tour de Pologne Women featured 20 teams at the start, including as many as seven UCI Women’s WorldTour squads, led by some of the world’s best teams such as Canyon//SRAM zondacrypto and Lidl-Trek.
They were joined by the Polish National Team and two domestic squads – MAT ATOM Deweloper Wrocław and TKK Pacific Nestlé Fitness.
“It is very important to us that the Tour de Pologne Women promotes Polish women’s cycling and gives our outstanding, especially young, riders the opportunity to race against the best,” said Czesław Lang, General Director of the Tour de Pologne Women.
The race took place from 12 to 14 August on the roads of the Lublin Voivodeship, with stage finishes in Zamość, Chełm and Kraśnik. Each of the three stages was broadcast live on Polish Television and Eurosport, as well as on the HBO Max streaming platform, allowing the race signal to reach audiences in 65 countries. The event proved to be an excellent promotion of the region, Poland as a whole, and the partners and sponsors of the Tour de Pologne Women. According to a dedicated report, the total media exposure value of the 3rd Tour de Pologne Women reached an impressive PLN 73 million.
The race was also a major organizational success, confirmed by another promotion—this time to the UCI ProSeries category. This will allow an even greater number of top-tier teams to participate and will help the event reach a wider audience.
“In line with our objectives, we organized the 3rd Tour de Pologne Women in the same way we organize the Tour de Pologne UCI WorldTour—with the same attention to detail, professional safety standards, presentation and top-level broadcasting. I am pleased that this delivered the intended results and that through the race we were able to promote Poland, our partners and cycling in our country. Promotion to the UCI ProSeries category is the icing on the cake,” summarized Czesław Lang.